The CMO WireNews and expert insights on marketing strategy, AI technology, and revenue growth for CMOs and retail and commerce marketing leaders.https://www.thecmowire.com/en-usTue, 20 Oct 2026 16:22:56 GMT How Retail Media Is Turning Local Convenience Stores Into A Channel Brands Can Reach And Measurehttps://www.thecmowire.com/news/retail-media-in-store-online-shopper-journey-tim-fairs-sg-retailhttps://www.thecmowire.com/news/retail-media-in-store-online-shopper-journey-tim-fairs-sg-retailTim Fairs, Senior Consultant at SG-retail, explains how local social ads and in-store service help brands win shoppers who still make the final call in the aisle.Tue, 20 Oct 2026 16:22:56 GMTBrand & Strategy Retail Marketers Weigh Free Shipping Against Another Round Of Holiday Markdownshttps://www.thecmowire.com/news/retail-cmos-strategies-holiday-promotionshttps://www.thecmowire.com/news/retail-cmos-strategies-holiday-promotionsRetention leaders make the case for holiday offers that leave the price alone, and for saving the deepest incentives for customers who need one to convert.Thu, 15 Oct 2026 16:26:46 GMTBrand & Strategy Marketing Organizations Rethink AI Agent Ownership As More Brand Work Changes Handshttps://www.thecmowire.com/news/marketing-teams-adapt-to-ai-integrationhttps://www.thecmowire.com/news/marketing-teams-adapt-to-ai-integrationMarketing leaders explain what they've handed to agents, what they keep for themselves, and which function should answer for the output.Thu, 15 Oct 2026 16:17:55 GMTAI & Innovation The Return Policy That Closes a Gift Sale Belongs on the Product Page, Not Buried in the Footerhttps://www.thecmowire.com/news/retail-returns-impact-on-shopping-decisionshttps://www.thecmowire.com/news/retail-returns-impact-on-shopping-decisionsFees and shorter windows cost merchants customers and order value last year, leaving the brands that kept returns simple with something to advertise this gift season.Thu, 15 Oct 2026 16:16:45 GMTRevenue & Growth Retail's Next Privacy Fight Is Over The Price Taghttps://www.thecmowire.com/news/personalized-pricing-ftc-enforcement-policyhttps://www.thecmowire.com/news/personalized-pricing-ftc-enforcement-policyAs the FTC and three states move against data-driven pricing, lifecycle leaders explain where personalization earns trust and where it costs a brand.Wed, 14 Oct 2026 15:03:34 GMTBrand & Strategy Creator Programs Return More Value When Brands Build Communities Over Campaignshttps://www.thecmowire.com/news/rami-saad-halo-ai-brand-creator-collaborationhttps://www.thecmowire.com/news/rami-saad-halo-ai-brand-creator-collaborationRami Saad, Co-Founder of Halo AI, explains what a CFO really asks when creator budgets grow, and which measures answer it.Wed, 14 Oct 2026 12:04:53 GMTBrand & Strategy How a CMO-As-"Chief Connecting Officer" Keeps Product, Sales And Finance Moving At The Speed Of AIhttps://www.thecmowire.com/news/cmo-connector-ai-campaign-speed-cross-functional-alignment-mat-zucker-prophethttps://www.thecmowire.com/news/cmo-connector-ai-campaign-speed-cross-functional-alignment-mat-zucker-prophetMat Zucker, Chief Marketing Officer at Prophet, says marketing earns buy-in across the business by bringing other teams customer insight and research they can use.Tue, 13 Oct 2026 02:29:27 GMTLeadership Sequencing Product Education Gives Skeptical Buyers A Reason To Believe Before A Reason To Buyhttps://www.thecmowire.com/news/tina-shim-apothekary-education-approach-marketing-strategyhttps://www.thecmowire.com/news/tina-shim-apothekary-education-approach-marketing-strategyTina Shim, Chief Marketing Officer of Apothékary, makes the case that an ingredient list only lands with a shopper who already accepts the category, and explains what the brand hands its retail partners instead.Tue, 06 Oct 2026 21:54:17 GMTBrand & Strategy Customer Trust Guides Channel Selection More Reliably Than Category Benchmarkshttps://www.thecmowire.com/news/aditi-garg-libi-and-daughters-insights-on-brand-channel-decisionshttps://www.thecmowire.com/news/aditi-garg-libi-and-daughters-insights-on-brand-channel-decisionsAditi Garg, Partnerships Lead at Libi & Daughters, explains why acquisition cost and margin should decide a brand's expansion, and what copying a competitor's route to market costs.Tue, 06 Oct 2026 20:43:42 GMTBrand & Strategy Audience-First Brands Keep Budget Open For Moments That Haven't Happened Yethttps://www.thecmowire.com/news/david-hampian-field-vision-calendar-budget-veto-audiencehttps://www.thecmowire.com/news/david-hampian-field-vision-calendar-budget-veto-audienceDavid Hampian of Field Vision Group says a brand's calendar, budget, and approval chain show whether it can keep pace with its audience, long before any campaign launches.Mon, 05 Oct 2026 03:04:29 GMTBrand & Strategy Foundational Fixes Drive Retention Growth Faster Than New Toolshttps://www.thecmowire.com/news/brian-campbell-crucialpoint-advocates-continuous-offer-strategyhttps://www.thecmowire.com/news/brian-campbell-crucialpoint-advocates-continuous-offer-strategyBrian Campbell, Founder and CEO of CrucialPoint, makes the case that most retention gains come from repairing basic lifecycle infrastructure before any new technology enters the stack.Wed, 30 Sep 2026 01:57:34 GMTRevenue & Growth Why Recognition Beats Rewards In High-Trust Loyalty Programshttps://www.thecmowire.com/news/customer-recognition-key-to-effective-marketing-courtney-syrop-lunar-solar-grouphttps://www.thecmowire.com/news/customer-recognition-key-to-effective-marketing-courtney-syrop-lunar-solar-groupMost brands have more customer data than they use, says Courtney Syrop, Director of CRM at Lunar Solar Group. The edge goes to whoever acts on it.Mon, 28 Sep 2026 06:38:55 GMTBrand & Strategy How Wayfair Treats Brand And Performance As Two Halves Of A Single Engine Driving Demandhttps://www.thecmowire.com/news/amanda-evans-wayfair-brand-insights-ai-integrationhttps://www.thecmowire.com/news/amanda-evans-wayfair-brand-insights-ai-integrationAmanda Evans, Wayfair's Global Head of Brand, Insights & Partnerships, on making brand measurable enough to defend without reducing it to a number.Fri, 25 Sep 2026 20:23:31 GMTBrand & Strategy The Biggest Risk to Your BFCM Revenue Has Nothing to Do With Creativehttps://www.thecmowire.com/news/bfcm-platform-reliability-eric-miao-attentivehttps://www.thecmowire.com/news/bfcm-platform-reliability-eric-miao-attentiveVendor consolidation and AI-driven personalization have made marketing stacks more efficient and more fragile. Heading into BFCM, the reliability conversation has to catch up.Wed, 09 Sep 2026 12:32:36 GMTAI & Innovation Nectar Sleep Turns Playful Brand Voice Into a Serious Email and SMS Revenue Toolhttps://www.thecmowire.com/news/tracy-yoon-ashley-digital-brand-voice-messaginghttps://www.thecmowire.com/news/tracy-yoon-ashley-digital-brand-voice-messagingTracy Yoon, Senior CRM Manager at Ashley Digital, shares why email and SMS should carry the same recognizable personality as upper-funnel marketing while still hitting revenue targets.Wed, 02 Sep 2026 17:27:36 GMTRevenue & Growth Retail CMOs Defend Brand Investment With The Economics Of The Second Purchasehttps://www.thecmowire.com/news/tim-fairs-retail-brand-investment-roas-argumenthttps://www.thecmowire.com/news/tim-fairs-retail-brand-investment-roas-argumentTim Fairs, Senior Consultant at SG-retail, on why measurable channels pull retail budgets away from future demand, and how repeat purchase economics give CMOs the argument to protect it.Mon, 31 Aug 2026 16:00:08 GMTBrand & Strategy CMOs Cannot Personalize One Customer While The Retail Business Still Thinks In Channelshttps://www.thecmowire.com/news/sumit-srivastava-retail-channels-customer-viewhttps://www.thecmowire.com/news/sumit-srivastava-retail-channels-customer-viewSumit Srivastava, a luxury retail digital chief, on why organizing around channels costs retailers the customer, the two data sources most already own, and what AI unlocks.Wed, 26 Aug 2026 18:15:18 GMTBrand & Strategy 255 TCPA Class Actions Were Filed in April and Every One Is a Potential Business-Killerhttps://www.thecmowire.com/news/tcpaclass-actions-surge-marketing-legal-exposurehttps://www.thecmowire.com/news/tcpaclass-actions-surge-marketing-legal-exposureThe channel marketing owns outright is generating a category of legal exposure that scales with every metric the dashboard rewards.Wed, 19 Aug 2026 21:41:35 GMTRevenue & Growth Reactivation Campaigns Perform Better When The First Contact Costs The Customer Nothinghttps://www.thecmowire.com/news/customer-win-back-without-discounts-sean-reyes-armatushttps://www.thecmowire.com/news/customer-win-back-without-discounts-sean-reyes-armatusSean Reyes, CMO at Armatus, explains how a free repair reaches lapsed customers that no discount campaign ever gets to.Wed, 19 Aug 2026 21:41:35 GMTBrand & Strategy The FCC Delayed The 'Revoke-All' Rule to 2027. The Brands Rebuilding Consent Anyway Are The Ones Pulling Ahead.https://www.thecmowire.com/news/brands-leverage-provable-consent-for-competitive-edgehttps://www.thecmowire.com/news/brands-leverage-provable-consent-for-competitive-edgeA federal deadline slipped, but state laws and the courts didn't wait. The brands with provable consent are covered on every front while competitors bank on the reprieve.Wed, 19 Aug 2026 21:41:35 GMTBrand & Strategy The Strongest SMS Performance Comes From Precision, Discipline, And Smart Segmentationhttps://www.thecmowire.com/news/kuki-vincent-osei-republik-marketing-sms-retention-enginehttps://www.thecmowire.com/news/kuki-vincent-osei-republik-marketing-sms-retention-engineKuki Vincent-Osei, CEO of Republik Marketing, says the next SMS advantage belongs to brands building real discipline into segmentation, data collection, and AI-driven personalization.Fri, 14 Aug 2026 00:36:27 GMTAI & Innovation The Architecture Underneath Modern Ecommerce Is Moving From Dashboards To Decision Intelligencehttps://www.thecmowire.com/news/tamanna-bawa-triple-whale-ecommerce-data-insightshttps://www.thecmowire.com/news/tamanna-bawa-triple-whale-ecommerce-data-insightsTamanna Bawa, Technology Partner Manager at Triple Whale, traces the path from fragmented dashboards to decision intelligence and the architecture ecommerce teams are building around the data layer.Tue, 11 Aug 2026 16:57:37 GMTBrand & Strategy A Dozen States Now Have Their Own TCPA Laws. Most CMOs Don't Know About Them.https://www.thecmowire.com/news/state-mini-tcpa-laws-complicate-marketing-compliancehttps://www.thecmowire.com/news/state-mini-tcpa-laws-complicate-marketing-complianceWhile marketers watched the FCC ease off, state legislatures moved the other way. For a national DTC brand, one text blast can now trip multiple state laws at once.Tue, 11 Aug 2026 09:07:01 GMTRevenue & Growth TCPA Class Actions Quadrupled in Three Years as a Cottage Industry Is Teaching Consumers How to Sue.https://www.thecmowire.com/news/consumer-lawsuits-tcpa-industry-expansionhttps://www.thecmowire.com/news/consumer-lawsuits-tcpa-industry-expansionThe statute prices every text at up to $1,500 with no proof of harm required, and a professional ecosystem has formed to turn that math into filings at scale.Tue, 11 Aug 2026 09:07:01 GMTRevenue & Growth Customer Support Hears The Churn Signals That Slip Past Marketing and Cost Renewalshttps://www.thecmowire.com/news/customer-support-data-loyalty-retention-carly-horn-kustomerhttps://www.thecmowire.com/news/customer-support-data-loyalty-retention-carly-horn-kustomerCarly Horn, Head of Partnerships at Kustomer, explains how brands catch churn earlier when the signals support hears first reach the marketing teams planning retention.Tue, 11 Aug 2026 09:07:01 GMTBrand & Strategy AI Moves Personalization Past Segmentation Toward The Customer Of Onehttps://www.thecmowire.com/news/rohit-prabhakar-market-of-one-frameworkhttps://www.thecmowire.com/news/rohit-prabhakar-market-of-one-frameworkFortune 50 CMO Rohit Prabhakar makes the case that connected data, AI agents, and trust move personalization past segmentation to the customer of one.Tue, 11 Aug 2026 09:07:01 GMTBrand & Strategy Marketers Have The Data For Better Personalization. They Don't Have The Time, The Team, Or The Trust To Act On It.https://www.thecmowire.com/news/personalization-bottleneck-time-team-trust-eric-miao-attentivehttps://www.thecmowire.com/news/personalization-bottleneck-time-team-trust-eric-miao-attentiveAttentive CSO Eric Miao says most brands can dramatically improve customer journeys right now, but only if they're willing to let autonomous systems do the work their teams don't have the bandwidth to execute.Tue, 11 Aug 2026 09:07:01 GMTAI & Innovation D2C Baby Food Delivery Brand Little Spoon Cracks The Code Of Long-Term Customer Trust Over Short-Term Promo Volumehttps://www.thecmowire.com/news/emily-pfeiffer-little-spoon-personalization-enhances-customer-loyaltyhttps://www.thecmowire.com/news/emily-pfeiffer-little-spoon-personalization-enhances-customer-loyaltyEmily Pfeiffer, Associate Manager of Lifecycle Marketing at Little Spoon, is helping the brand move beyond reactive discounting toward a more predictive, relationship-driven retention strategy.Sat, 01 Aug 2026 18:06:11 GMTBrand & Strategy CMOs Are Auditing Legacy Workflows To Unlock Agentic AI's Full Valuehttps://www.thecmowire.com/news/veritiv-cmo-chris-bradley-ai-marketing-transformationhttps://www.thecmowire.com/news/veritiv-cmo-chris-bradley-ai-marketing-transformationChris Bradley, Chief Marketing Officer and Head of AI Transformation at Veritiv, shares the Kaizen discipline that lets enterprise marketing organizations get the full productivity gain from agentic AI.Sat, 01 Aug 2026 18:06:11 GMTAI & Innovation Stack Consolidation Delivers When Brands Treat Simplicity As A Permanent Mandatehttps://www.thecmowire.com/news/ecommerce-stack-consolidation-john-surdakowski-avexhttps://www.thecmowire.com/news/ecommerce-stack-consolidation-john-surdakowski-avexJohn Surdakowski, Founder and CEO of Avex, says e-commerce brands won't escape bloated tech stacks until they build permanent guardrails, align leadership on simplicity, and accept that 80% feature parity can outperform 100%.Sat, 01 Aug 2026 18:06:11 GMTLeadership Email And SMS Teams Reach Full Revenue Potential By Moving Beyond Basic Segmentationhttps://www.thecmowire.com/news/crm-programs-data-layer-jason-donapel-email-experiencehttps://www.thecmowire.com/news/crm-programs-data-layer-jason-donapel-email-experienceJason Donapel, Founder of The Email Experience, on why CRM teams plateau without a roadmap for building the data layer that unlocks growth.Mon, 13 Jul 2026 23:04:52 GMTRevenue & Growth Lifecycle Teams Hold The Customer Data That Can Make Paid Media Spend Smarterhttps://www.thecmowire.com/news/first-party-data-activation-owned-paid-emily-clarkson-tinuitihttps://www.thecmowire.com/news/first-party-data-activation-owned-paid-emily-clarkson-tinuitiEmily Clarkson of Tinuiti explains how breaking the wall between lifecycle and acquisition turns idle first-party data into lower costs and stronger retention.Mon, 13 Jul 2026 23:03:39 GMTBrand & Strategy Drop Culture Meets Data Discipline as Hat Club Aligns Outreach to Customer Intenthttps://www.thecmowire.com/news/ai-personalization-boosts-revenue-derek-marsh-hat-clubhttps://www.thecmowire.com/news/ai-personalization-boosts-revenue-derek-marsh-hat-clubHat Club Senior E-commerce Manager Derek Marsh on how behavioral signals, product affinity, and timing turn personalization into revenue.Fri, 10 Jul 2026 20:31:23 GMTRevenue & Growth Using Zero Party Data At First Contact Beats An Upsell On The Metrics That Matterhttps://www.thecmowire.com/news/lifecycle-personalization-zero-party-data-carla-donahue-withinhttps://www.thecmowire.com/news/lifecycle-personalization-zero-party-data-carla-donahue-withinWITHIN's Carla J. Donahue acts on customer data from the first message, builds profiles one question at a time, and opens the post-purchase moment with a thank-you.Fri, 10 Jul 2026 20:31:23 GMTBrand & Strategy CMOs Can Steer A Vendor Search By Scoping The Problem Long Before The First Demohttps://www.thecmowire.com/news/vendor-evaluation-marketing-platform-migrationhttps://www.thecmowire.com/news/vendor-evaluation-marketing-platform-migrationJ.R. Tomaszewski, Director of Digital Marketing at Elite Sportswear, L.P., explains why the hardest work of a platform switch happens long before a team talks to a single vendor.Fri, 10 Jul 2026 20:31:23 GMTBrand & Strategy The Next Phase Of Influencer Marketing Depends On Treating Creators As Co-Strategistshttps://www.thecmowire.com/news/antonia-aveline-edelman-gen-z-creator-economy-shifthttps://www.thecmowire.com/news/antonia-aveline-edelman-gen-z-creator-economy-shiftAntonia Aveline, Head of Maker Bench EMEA at Edelman, maps the move from one-off influencer campaigns to embedded creator partnerships where makers operate as co-strategists and cultural translators.Fri, 10 Jul 2026 20:31:23 GMTBrand & Strategy Brands Streamline The Marketing Stack And Bet On Owned Channels To Build Lasting Loyaltyhttps://www.thecmowire.com/news/owned-channels-loyalty-community-jon-knott-tapcarthttps://www.thecmowire.com/news/owned-channels-loyalty-community-jon-knott-tapcartJon Knott, Director of Ecosystem Partnerships at Tapcart, says owned channels and a branded app let lean teams stop chasing attribution and deepen the customer relationship instead.Mon, 29 Jun 2026 18:19:01 GMTBrand & Strategy Structured, Longitudinal Measurement Turns AI Signal Speed Into Strategic Decision-Makinghttps://www.thecmowire.com/news/janani-venkataraman-bill-ai-marketing-insightshttps://www.thecmowire.com/news/janani-venkataraman-bill-ai-marketing-insightsJanani Venkataraman, Director of Research & Insights at BILL, makes the case for a multi-layered measurement framework that combines AI listening, brand tracking, and diagnostic research.Wed, 24 Jun 2026 06:13:44 GMTAI & Innovation Rinse's Bay To Breakers Activation Connects Brand Promise To Cultural Timinghttps://www.thecmowire.com/news/rinse-jennifer-betka-bay-to-breakers-activationhttps://www.thecmowire.com/news/rinse-jennifer-betka-bay-to-breakers-activationJennifer Betka, Chief Marketing Officer at Rinse, explains how cultural fluency, customer research, and brand discipline turn local activations into long-tail business value.Wed, 24 Jun 2026 06:13:44 GMTBrand & Strategy Operational Ownership Defines the Modern CMO Role Across Brand, Channel, and P&Lhttps://www.thecmowire.com/news/modern-cmo-role-expansion-athena-kasvikis-behave-brashttps://www.thecmowire.com/news/modern-cmo-role-expansion-athena-kasvikis-behave-brasBehave Bras Founder and recent iRobot CMO Athena Kasvikis on the expanded mandate reshaping the modern marketing leadership role.Wed, 24 Jun 2026 06:13:44 GMTLeadership David's Bridal Is Turning Marketing Alignment Into a $100B Wedding Expansion Strategyhttps://www.thecmowire.com/news/davids-bridal-wedding-journey-transformation-elina-vilkhttps://www.thecmowire.com/news/davids-bridal-wedding-journey-transformation-elina-vilkElina Vilk, President and CBO at David's Bridal, shares how aligned operating rhythms and Pearl AI turn 90% bride reach into a wedding-wide growth engine.Fri, 05 Jun 2026 17:51:09 GMTRevenue & Growth How Therabody Uses Connected-Product Behavior To Reveal What Consumers Actually Needhttps://www.thecmowire.com/news/therabody-caitlin-berzok-ai-consumer-insights-ecommerce-strategyhttps://www.thecmowire.com/news/therabody-caitlin-berzok-ai-consumer-insights-ecommerce-strategyCaitlin Berzok, SVP of Digital at Therabody, is using AI, connected-product data, and behavioral insight to help the company navigate the rapidly changing path to purchase.Fri, 05 Jun 2026 17:51:09 GMTAI & Innovation Designing the Checkout That Survives Agentic Commercehttps://www.thecmowire.com/news/dhvani-unadkat-paypal-agentic-commerce-checkouthttps://www.thecmowire.com/news/dhvani-unadkat-paypal-agentic-commerce-checkoutDhvani Unadkat, a product growth lead, makes the case that the same friction killing human conversion today will lock retailers out of agent-led purchases tomorrow.Fri, 05 Jun 2026 17:51:09 GMTRevenue & Growth The Next Platform Shift: From Feature Stacks to Autonomous Execution Built for ROIhttps://www.thecmowire.com/news/ai-marketing-personalization-eric-miao-attentivehttps://www.thecmowire.com/news/ai-marketing-personalization-eric-miao-attentiveAttentive CSO Eric Miao says the current era of marketing technology has hit a ceiling, and the path forward depends on platforms that act on a marketer's behalf.Fri, 05 Jun 2026 17:51:09 GMTAI & Innovation Marketing Teams Are Rebuilding Trust in MMM Outputs Through Cross-Functional Contexthttps://www.thecmowire.com/news/marketing-mix-modeling-evolution-frameworks-manoj-garner-businesshttps://www.thecmowire.com/news/marketing-mix-modeling-evolution-frameworks-manoj-garner-businessManoj E., Partner and CMO of Garner Business, explains how leaders can move MMM from budget defense to a credible input on future allocation.Fri, 05 Jun 2026 17:51:09 GMTRevenue & Growth The Private-Brand Gold Rush Rewards Retailers That Rebuild Their Buying Culture Around Co-Creationhttps://www.thecmowire.com/news/private-labels-growth-engine-retail-strategy-pedro-carmo-daymonhttps://www.thecmowire.com/news/private-labels-growth-engine-retail-strategy-pedro-carmo-daymonDaymon's Pedro Carmo explains why the retailers winning with private labels are replacing cost-extraction culture with co-creation and category nuance.Fri, 05 Jun 2026 17:51:09 GMTRevenue & Growth Campaigns That Land With Humans And AI Combine Emotional Equity With Verifiable Proofhttps://www.thecmowire.com/news/brands-navigate-dual-audience-ai-consumers-chan-suh-prophethttps://www.thecmowire.com/news/brands-navigate-dual-audience-ai-consumers-chan-suh-prophetChan Suh, Senior Partner and Chief Digital Officer at Prophet, on how CMOs can build brands that are emotionally meaningful to people and verifiable for the AI agents filtering on their behalf.Fri, 05 Jun 2026 17:51:09 GMTBrand & Strategy The Next Phase of Creator Marketing Depends On Unifying Brand And Growth Strategyhttps://www.thecmowire.com/news/michael-ruffolo-shopify-creator-culture-corporate-strategyhttps://www.thecmowire.com/news/michael-ruffolo-shopify-creator-culture-corporate-strategyMichael Ruffolo, Head of Creator & Influencer Partnerships at Shopify, is helping brands rethink creator marketing around long-term trust, relationships, and audience alignment.Fri, 05 Jun 2026 17:51:09 GMTBrand & Strategy Smart Brand Leaders Train AI to Argue With the Brief Before It Ever Reaches the Audiencehttps://www.thecmowire.com/news/ai-sparring-partner-brand-strategy-steve-blackford-privacyhawkhttps://www.thecmowire.com/news/ai-sparring-partner-brand-strategy-steve-blackford-privacyhawkPrivacyHawk CMO Steve Blackford on training AI to challenge the brief upstream, where the strategic work actually happens before brand content ships.Fri, 05 Jun 2026 17:51:09 GMTAI & Innovation Nordstrom Is Prioritizing Emotional Consistency In An Era of Endless Customer Choicehttps://www.thecmowire.com/news/olivia-kim-nordstrom-125th-anniversary-emotional-connection-campaignhttps://www.thecmowire.com/news/olivia-kim-nordstrom-125th-anniversary-emotional-connection-campaignOlivia Kim, Senior Vice President of Brand and Creative at Nordstrom, is using the retailer’s 125th anniversary to position emotional familiarity as a long-term retail advantage.Fri, 05 Jun 2026 17:51:09 GMTBrand & Strategy How Modern Marketing Events Are Turning AI-Era Face Time Into Measurable ROIhttps://www.thecmowire.com/news/zia-wigder-conference-compression-cmoshttps://www.thecmowire.com/news/zia-wigder-conference-compression-cmosHyve Group's Zia Daniell Wigder, who oversees Shoptalk and Groceryshop as Global President of Connected Commerce, makes the case that the highest-return hours at any conference are the unscheduled ones, and most attendees book over them.Fri, 29 May 2026 16:38:54 GMTLeadership How Bobcat Keeps A Fast-Growing Organization Aligned Around One Core Storyhttps://www.thecmowire.com/news/laura-ness-owens-bobcat-marketing-approachhttps://www.thecmowire.com/news/laura-ness-owens-bobcat-marketing-approachLaura Ness Owens, Chief Marketing Officer and Senior Vice President at Bobcat Company, is using narrative consistency to align a fast-growing global organization.Wed, 27 May 2026 20:08:12 GMTBrand & Strategy How OREO Is Building Modern Brand Infrastructure Around Fan Communities And Co-Creationhttps://www.thecmowire.com/news/matt-foley-oreo-bts-co-creation-consumer-experiencehttps://www.thecmowire.com/news/matt-foley-oreo-bts-co-creation-consumer-experienceMatt Foley, Vice President of OREO at Mondelēz International, is using fandom participation and co-created storytelling to turn product launches into longer-term community experiences.Wed, 27 May 2026 11:44:42 GMTBrand & Strategy The Brands Winning Agentic Commerce Are Rewriting Catalogs Around Customer Questionshttps://www.thecmowire.com/news/nagesh-koritala-kohler-agentic-commerce-shopping-agent-data-layerhttps://www.thecmowire.com/news/nagesh-koritala-kohler-agentic-commerce-shopping-agent-data-layerNagesh Koritala, Digital Product Manager at Kohler Co., explains why AI shopping agents need stronger product data before they need shinier interfaces.Wed, 27 May 2026 11:44:42 GMTAI & Innovation Inside How Retail AI Turns Live Inventory Data Into A Store-Level Sales Advantagehttps://www.thecmowire.com/news/uttam-kumar-american-eagle-retail-ai-transforms-inventory-managementhttps://www.thecmowire.com/news/uttam-kumar-american-eagle-retail-ai-transforms-inventory-managementUttam Kumar, Engineering Manager at American Eagle Outfitters, says real-time inventory visibility is the operational fix brick and mortar has been waiting for.Mon, 25 May 2026 18:17:59 GMTAI & Innovation Agentic Shopping Is Rewriting Retail’s Funnel. Brands Need More Than First-Name Personalization To Keep Up.https://www.thecmowire.com/news/andy-anderson-mind-over-media-conversational-ai-retailhttps://www.thecmowire.com/news/andy-anderson-mind-over-media-conversational-ai-retailMind Over Media's CEO, Andy Anderson, argues that the brands winning in agentic commerce won't be the ones with the cleanest data, but the ones already learning from every customer conversation.Mon, 25 May 2026 16:17:00 GMTAI & Innovation How White Claw Turns Social Connection Into A Brand Strategy Filterhttps://www.thecmowire.com/news/white-claw-jamie-rath-cultural-activation-strategyhttps://www.thecmowire.com/news/white-claw-jamie-rath-cultural-activation-strategyJamie Rath, Brand Director for White Claw, is building experiential marketing around behavioral insights tied to social connection.Mon, 25 May 2026 16:17:00 GMTBrand & Strategy Why 'Taste' is The Modern Marketer's Edge: With Edelman Social Lead, Hannah Hickmanhttps://www.thecmowire.com/news/marketer-taste-ai-content-trust-hannah-hickman-edelmanhttps://www.thecmowire.com/news/marketer-taste-ai-content-trust-hannah-hickman-edelmanHannah Hickman, SVP of social strategy at Edelman, on why marketer taste, cultural fluency, and editorial judgment now decide which brand content cuts through AI-generated sameness.Mon, 25 May 2026 16:17:00 GMTBrand & Strategy How Levi’s Built Its World Cup Campaign Around Planning Precision And Team Coordinationhttps://www.thecmowire.com/news/levis-les-green-world-cup-marketing-strategy-2026https://www.thecmowire.com/news/levis-les-green-world-cup-marketing-strategy-2026Les Green, Head of Marketing for Sports, Music, and Collaborations at Levi’s, is building a World Cup strategy centered on fandom psychology, operational discipline, and long-term loyalty.Mon, 25 May 2026 16:17:00 GMTBrand & Strategy Ally’s 'Life Today' Platform Rebuilds Banking For The No-Checkbook Generationhttps://www.thecmowire.com/news/ally-redefines-banking-for-gen-z-and-millennials-andrea-brimmerhttps://www.thecmowire.com/news/ally-redefines-banking-for-gen-z-and-millennials-andrea-brimmerAndrea Brimmer, Chief Marketing and PR Officer at Ally, is redesigning banking experiences around the realities of modern consumer behavior.Mon, 25 May 2026 16:17:00 GMTBrand & Strategy As Retail AI Faces A Reality Check, Winning Operators Build For Precision Over Scalehttps://www.thecmowire.com/news/ai-retail-challenges-legacy-systems-howard-lakehttps://www.thecmowire.com/news/ai-retail-challenges-legacy-systems-howard-lakeRetail Commentator Howard Lake breaks down why retail AI is recalibrating toward precision, security, and store-level models after a first wave driven more by hype than operational readiness.Mon, 25 May 2026 16:17:00 GMTAI & Innovation How Tecovas Is Aligning Performance Marketing With Long-Term Brand Storytellinghttps://www.thecmowire.com/news/krista-dalton-tecovas-invests-in-storytelling-over-saleshttps://www.thecmowire.com/news/krista-dalton-tecovas-invests-in-storytelling-over-salesKrista Dalton, Chief Marketing and Digital Officer at Tecovas, is aligning performance marketing with long-term brand strategy.Mon, 25 May 2026 16:17:00 GMTBrand & Strategy The 'Verification Tax' Elevates Brand Authenticity to an AI Infrastructure Problemhttps://www.thecmowire.com/news/ai-brand-voice-verification-tax-liz-villani-be-yourself-at-workhttps://www.thecmowire.com/news/ai-brand-voice-verification-tax-liz-villani-be-yourself-at-workLiz Villani, Founder of Be Yourself at Work, says marketing leaders pay a steep verification tax when AI scales without an authentic human signal feeding it.Wed, 06 May 2026 15:13:09 GMTAI & Innovation From Viral Spike to Sale, Conversion Still Depends on Site Clarityhttps://www.thecmowire.com/news/chandni-lakdawala-sharkninja-digital-merchandising-strategyhttps://www.thecmowire.com/news/chandni-lakdawala-sharkninja-digital-merchandising-strategyChandni Lakdawala, Digital Merchandising Manager at SharkNinja, is translating viral demand into real-time site execution.Tue, 05 May 2026 00:26:15 GMTBrand & Strategy Agentic Commerce Is Driving Discovery While Conversion Still Depends on the Last Milehttps://www.thecmowire.com/news/oliver-bradley-neem-ai-commerce-and-hero-imageshttps://www.thecmowire.com/news/oliver-bradley-neem-ai-commerce-and-hero-imagesOliver Bradley, Chief Digital Officer at Neem, is helping brands optimize product visuals for AI-driven shopping environments.Tue, 05 May 2026 00:26:15 GMTAI & Innovation The RealReal Built an Artificial World to Sell Authenticity As the Ultimate Luxuryhttps://www.thecmowire.com/news/the-realreal-ai-campaign-sebastian-strasser-chris-graves-team-onehttps://www.thecmowire.com/news/the-realreal-ai-campaign-sebastian-strasser-chris-graves-team-oneTeam One CCO Chris Graves and Director Sebastian Strasser explain how The RealReal used an AI-generated film to prove that in a synthetic world, truth is the most valuable brand promise.Tue, 05 May 2026 00:26:15 GMTBrand & Strategy Attentive’s Marketer Pulse: Brands That Personalize Are More Than 3X As Likely To See Messaging Performance Gainshttps://www.thecmowire.com/news/attentive-marketer-pulse-2026-priorities-trendshttps://www.thecmowire.com/news/attentive-marketer-pulse-2026-priorities-trendsHigh-performing brands win with personalization, cross-channel coordination, and more relevant messaging that prioritizes action.Tue, 05 May 2026 00:26:15 GMTRevenue & Growth Why Lasting Demand Comes From Building Cultural Relevance, Not Buying Ithttps://www.thecmowire.com/news/louby-mcloughlin-dream-lab-studio-cultural-relevance-brand-strategyhttps://www.thecmowire.com/news/louby-mcloughlin-dream-lab-studio-cultural-relevance-brand-strategyDream Lab Studio Founder and CEO Louby Mcloughlin explains why immersive experiences and culturally fluent collaborations are the ultimate differentiators in the AI era.Mon, 04 May 2026 17:27:25 GMTBrand & Strategy Through Dormify, Williams-Sonoma, Inc. Aligns Product, Path, and Purchase to Capture Gen Z Earlyhttps://www.thecmowire.com/news/williams-sonoma-expands-into-dorm-market-dormify-jennifer-kellorhttps://www.thecmowire.com/news/williams-sonoma-expands-into-dorm-market-dormify-jennifer-kellorJennifer Kellor, President of Pottery Barn Kids, Pottery Barn Teen, and Dormify, is positioning Dormify as an early entry point into the brand portfolio.Wed, 29 Apr 2026 02:44:12 GMTBrand & Strategy How Retailers Are Reducing Tool Sprawl To Unlock Faster Execution: With Snowflake's Head of Retail GTMhttps://www.thecmowire.com/news/leslie-lorenz-snowflake-retail-data-foundation-aihttps://www.thecmowire.com/news/leslie-lorenz-snowflake-retail-data-foundation-aiLeslie Lorenz, Head of Retail GTM, Americas at Snowflake, is focusing on data foundations as the key to scaling AI.Wed, 29 Apr 2026 02:44:12 GMTAI & Innovation TikTok And Cameo Are Closing The Gap Between Creator Attention And Monetizationhttps://www.thecmowire.com/news/tiktok-cameo-partnership-creator-commerce-steven-galanishttps://www.thecmowire.com/news/tiktok-cameo-partnership-creator-commerce-steven-galanisSteven Galanis, Co-Founder and CEO of Cameo, is focused on reducing friction in creator monetization.Wed, 29 Apr 2026 02:44:12 GMTAI & Innovation Consumer Reports Is Building A Measurable Brand Playbook Without Losing The Halo Effecthttps://www.thecmowire.com/news/khalid-el-khatib-leads-consumer-reports-marketing-strategyhttps://www.thecmowire.com/news/khalid-el-khatib-leads-consumer-reports-marketing-strategyKhalid El Khatib, Chief Marketing Officer at Consumer Reports, is building a measurable brand system with room for intangible impact.Mon, 20 Apr 2026 15:16:45 GMTBrand & Strategy How Beauty Brands Are Turning Treatment Room Science Into Retail Trust With Expert-Led Marketinghttps://www.thecmowire.com/news/clinical-beauty-marketing-expert-panels-lesley-mcintosh-brand-botanyhttps://www.thecmowire.com/news/clinical-beauty-marketing-expert-panels-lesley-mcintosh-brand-botanyLesley McIntosh, a Fractional CMO and Strategic Advisor at Brand Botany, maps how clinical proof gives beauty marketers a credibility edge with today's science-literate buyers.Mon, 20 Apr 2026 14:46:41 GMTBrand & Strategy A Lab-Grown T-Rex Leather Handbag Is Rewriting Sustainability’s Role in Luxuryhttps://www.thecmowire.com/news/lab-grown-t-rex-leather-redefines-luxury-bas-korsten-vmlhttps://www.thecmowire.com/news/lab-grown-t-rex-leather-redefines-luxury-bas-korsten-vmlBas Korsten, Global Chief Creative Officer of Innovation and EMEA CCO at VML, is using bold creative to reframe how sustainable materials compete in luxury.Sat, 18 Apr 2026 17:41:58 GMTBrand & Strategy DTC Brands Are Breaking The Discount Habit To Drive Long-Term Growthhttps://www.thecmowire.com/news/dtc-customer-journey-alison-ehrmann-american-greetingshttps://www.thecmowire.com/news/dtc-customer-journey-alison-ehrmann-american-greetingsAlison Ehrmann, CMO at American Greetings, is helping brands move beyond discount-driven growth.Sat, 18 Apr 2026 17:41:58 GMTBrand & Strategy Instant Discovery and One-Click Buying Force Brands To Rethink Loyalty Strategyhttps://www.thecmowire.com/news/experiential-retail-loyalty-charisma-glassman-genpacthttps://www.thecmowire.com/news/experiential-retail-loyalty-charisma-glassman-genpactCharisma Glassman, Global Head of Retail and Consumer Advisory at Genpact, explains why retail success depends on moving beyond the purchase to build experiential loyalty at machine speed.Sat, 18 Apr 2026 17:41:58 GMTBrand & Strategy TRUE Hockey Turns a Neighborhood Problem into a Grassroots Power Playhttps://www.thecmowire.com/news/derek-kent-true-hockey-community-engagement-campaignhttps://www.thecmowire.com/news/derek-kent-true-hockey-community-engagement-campaignDerek Kent, CMO at TRUE Hockey, shows how any brand can turn a problem its audience lives with daily into a campaign that builds community trust and lives beyond the product.Sat, 18 Apr 2026 17:41:58 GMTBrand & Strategy How EVEREVE Built A Two-Way Customer Dialogue To Deliver Real, Personal Experiences At Scalehttps://www.thecmowire.com/news/two-way-dialogue-megan-tamte-evereve-ruth-bernstein-yardhttps://www.thecmowire.com/news/two-way-dialogue-megan-tamte-evereve-ruth-bernstein-yardMegan Tamte, Co-Founder and Co-CEO of EVEREVE, and Ruth Bernstein, CEO of Yard NYC, explain how turning customer questions into ongoing dialogue fuels more personal, responsive retail experiences.Sat, 18 Apr 2026 17:41:58 GMTBrand & Strategy How Gerber Childrenswear Uses Agentic AI To Scale Content Authentically While Protecting Brand Safetyhttps://www.thecmowire.com/news/alicia-littleton-gerber-childrenswear-agentic-ai-commerce-strategyhttps://www.thecmowire.com/news/alicia-littleton-gerber-childrenswear-agentic-ai-commerce-strategyAlicia Littleton, Director of E-commerce at Gerber Childrenswear, explains how her lean team uses agentic AI to scale content and enforce guardrails more reliably than humans alone can.Sat, 18 Apr 2026 17:41:58 GMTAI & Innovation Measurement Moves Upstream as Brands Push for Clearer Revenue Signalshttps://www.thecmowire.com/news/tiffany-toro-walmart-connect-data-translation-challengeshttps://www.thecmowire.com/news/tiffany-toro-walmart-connect-data-translation-challengesTiffany Toro, Product Marketing Lead at Walmart Connect, guides marketers to align measurement with business outcomes from the start.Sat, 18 Apr 2026 17:41:58 GMTBrand & Strategy From TikTok Halos to AI Tollbooths, the New Omnichannel Reality Stresses the Need for First-Party Ownershiphttps://www.thecmowire.com/news/omnichannel-silos-attribution-kait-stephens-brijhttps://www.thecmowire.com/news/omnichannel-silos-attribution-kait-stephens-brijFrom TikTok halo effects to LLM-powered checkout, Brij CEO Kait Stephens maps the measurement gaps holding omnichannel marketing teams back.Sat, 18 Apr 2026 17:41:58 GMTLeadership As the AI-Driven 'Personalization Mandate' Takes Hold, The Best Brands Win With Proper Lifecycle Orchestrationhttps://www.thecmowire.com/news/ai-personalization-messaging-keri-mcghee-attentivehttps://www.thecmowire.com/news/ai-personalization-messaging-keri-mcghee-attentiveKeri McGhee, Chief Marketing Officer at Attentive, on how AI and clean data help brands deliver relevant messaging that drives higher conversion and loyalty.Wed, 01 Apr 2026 22:58:36 GMTRevenue & Growth JCPenney’s Shoppable Runway Strategy Blends Brand Experience With Immediate Purchasehttps://www.thecmowire.com/news/jcpenney-runway-shoppable-fashion-show-michelle-wlazlohttps://www.thecmowire.com/news/jcpenney-runway-shoppable-fashion-show-michelle-wlazloMichelle Wlazlo, Brand CEO of JCPenney at Catalyst Brands, says the company is aligning its physical and digital experiences around customer discovery and purchase.Wed, 01 Apr 2026 22:58:36 GMTBrand & Strategy From Auras to Algorithms, Gen Z's Trust Architecture Is Reshaping Retail Marketinghttps://www.thecmowire.com/news/gen-z-consumer-behavior-brand-strategyhttps://www.thecmowire.com/news/gen-z-consumer-behavior-brand-strategyGen Z demands a trust architecture that blends spiritual aesthetics with algorithmic precision, forcing brands to pair high-tech AI with human-centric authenticity.Wed, 01 Apr 2026 22:58:36 GMTRevenue & Growth OpenAI Just Hired Meta's Top Ad Exec. Here's What It Means for Every Marketing Budget.https://www.thecmowire.com/news/openai-hires-dave-dugan-for-chatgpt-adshttps://www.thecmowire.com/news/openai-hires-dave-dugan-for-chatgpt-adsFormer Meta executive Dave Dugan will lead OpenAI's new advertising business, signaling a major push to monetize ChatGPT.Wed, 01 Apr 2026 22:58:36 GMTAI & Innovation High-End Liquor Blends Craftsmanship with Culture in Artist Collaborationshttps://www.thecmowire.com/news/aastad-netherton-spirits-packaging-arthttps://www.thecmowire.com/news/aastad-netherton-spirits-packaging-artFrom consumable to collectible, spirits brands are using packaging as a canvas for art, purpose, and long-term brand value.Wed, 01 Apr 2026 22:58:36 GMTBrand & Strategy Dove Combines Comedy, Creators, and Community To Spark Social Conversationhttps://www.thecmowire.com/news/dove-pits-and-giggles-social-storytelling-divya-raghavanhttps://www.thecmowire.com/news/dove-pits-and-giggles-social-storytelling-divya-raghavanDivya Raghavan, Senior Brand Director for Dove Innovation & Equity at Unilever, sees experiential marketing as a way to connect in-person engagement with social momentum.Wed, 01 Apr 2026 22:58:36 GMTBrand & Strategy Real People, Real Moments, Real Proof: Overcoming Consumer 'Perfection Fatigue'https://www.thecmowire.com/news/ai-brand-authenticity-consumer-trust-syed-haye-neuvian-skincarehttps://www.thecmowire.com/news/ai-brand-authenticity-consumer-trust-syed-haye-neuvian-skincareSyed Haye, a Brand Consultant with past leadership roles across L’Oréal, Unilever, and Nestlé, says brands must demonstrate their humanity through raw, verifiable moments because AI-generated perfection has made consumer distrust the default.Wed, 01 Apr 2026 22:16:53 GMTAI & Innovation As AI Reduces Execution Costs, Marketing Teams Shift Focus To Higher Impact Creativehttps://www.thecmowire.com/news/maggie-reznikoff-open-influence-ai-influencer-marketing-strategieshttps://www.thecmowire.com/news/maggie-reznikoff-open-influence-ai-influencer-marketing-strategiesMaggie Reznikoff, Chief Client Officer at Open Influence, shares how brands can use AI to move faster without losing the human touch.Wed, 01 Apr 2026 16:51:46 GMTAI & Innovation How Brands are Following the Thread From Discovery to Decision with Active Community Forum Engagementhttps://www.thecmowire.com/news/reddit-precision-marketing-community-engagementhttps://www.thecmowire.com/news/reddit-precision-marketing-community-engagementFrom discovery to validation, Reddit is reshaping how consumers make decisions—and how brands need to show up.Wed, 01 Apr 2026 16:51:46 GMTBrand & Strategy As OpenAI's Agentic Commerce Stumbles, Walmart Shows What Version 2.0 Might Look Likehttps://www.thecmowire.com/news/openai-chatgpt-instant-checkout-retailer-integrationhttps://www.thecmowire.com/news/openai-chatgpt-instant-checkout-retailer-integrationOpenAI pivots its e-commerce strategy, replacing the unsuccessful Instant Checkout with dedicated retailer apps inside ChatGPT.Wed, 25 Mar 2026 06:18:51 GMTAI & Innovation Home Depot is Building a New AI Playbook for B2B Retailhttps://www.thecmowire.com/news/home-depot-expands-ai-tools-for-b2bhttps://www.thecmowire.com/news/home-depot-expands-ai-tools-for-b2bHome Depot introduces an expanded digital platform for professional contractors, using AI to automate project tasks like generating material lists.Wed, 25 Mar 2026 06:18:51 GMTAI & Innovation The Beauty CMO's AI Stack Is the Template for Every Retailerhttps://www.thecmowire.com/news/beauty-brands-lead-ai-marketing-strategieshttps://www.thecmowire.com/news/beauty-brands-lead-ai-marketing-strategiesA study of how the beauty industry's AI-powered personalization and loyalty flywheels are setting the new global standard for CMOs.Wed, 25 Mar 2026 06:12:05 GMTAI & Innovation Unruly AI Review Summaries Are Rewriting Brand Stories, but Proactive CMOs Still Can Take Back Controlhttps://www.thecmowire.com/news/ai-impact-on-brand-control-customer-reviewshttps://www.thecmowire.com/news/ai-impact-on-brand-control-customer-reviewsCMOs must treat customer reviews as strategic data assets to prevent AI summaries from flattening their brand narrative and losing control to algorithms.Wed, 25 Mar 2026 06:12:05 GMTAI & Innovation After the Cookie Crumbles: The CMO's First-Party Data Playbook for AI-Powered Personalizationhttps://www.thecmowire.com/news/first-party-data-strategy-maturity-modelhttps://www.thecmowire.com/news/first-party-data-strategy-maturity-modelTo move beyond the cookie Era, CMOs must evolve their data infrastructure. AI is only as powerful as the dataset it feeds on.Wed, 25 Mar 2026 06:12:05 GMTAI & Innovation AI Democratizes Creative Production By Collapsing Traditional Brand Constraintshttps://www.thecmowire.com/news/ai-creative-liberation-caique-silverio-liberation-cocktailshttps://www.thecmowire.com/news/ai-creative-liberation-caique-silverio-liberation-cocktailsCaique Silverio, AI Creative Director and Content Creator for Liberation Cocktails, explains how removing six-figure production hurdles allows creators to prioritize imagination over logistics.Wed, 25 Mar 2026 05:19:00 GMTAI & Innovation Pawn Shops Are Booming: A Look Inside the Tough External Consumer Pressure Signals CMOs Can't Ignorehttps://www.thecmowire.com/news/retail-cmos-shift-focus-retention-marketing-2026https://www.thecmowire.com/news/retail-cmos-shift-focus-retention-marketing-2026The headlines announce 4.4% growth, but retention-first AI is redefining CMO budget allocation for the rest of 2026.Wed, 25 Mar 2026 05:07:00 GMTBrand & Strategy It's Fully Clear That 'Retail in the Age of AI' Is More Than a Catchy Conference Themehttps://www.thecmowire.com/news/retail-conference-highlights-ai-trendshttps://www.thecmowire.com/news/retail-conference-highlights-ai-trendsIndustry leaders are moving from AI experimentation to agentic execution, restructuring the C-suite and marketing budgets to gain a competitive edge.Wed, 25 Mar 2026 04:57:34 GMTAI & Innovation White Claw Connects Cultural Relevance to Real-Time Conversion With a $1 Million Bar Tabhttps://www.thecmowire.com/news/white-claw-march-madness-kevin-brady-caleb-oressleyhttps://www.thecmowire.com/news/white-claw-march-madness-kevin-brady-caleb-oressleyKevin Brady, Vice President of Marketing at White Claw, and creator Caleb Pressley are using behavioral insight and social influence to disrupt habitual ordering in real time.Tue, 24 Mar 2026 15:52:01 GMTRevenue & Growth Brands Connect Search, Social, and AI Discovery To Revenue With Modern Marketing Metricshttps://www.thecmowire.com/news/search-everywhere-measurement-reset-nikki-lam-np-digitalhttps://www.thecmowire.com/news/search-everywhere-measurement-reset-nikki-lam-np-digitalNikki Lam, SVP and Head of Earned Media at NP Digital, on finding efficiency and measurable impact across marketing channels in the age of AI.Tue, 24 Mar 2026 15:52:01 GMTBrand & Strategy