About CMO Wire
CMO Wire is a trade publication covering brand strategy and modern marketing execution, written for CMOs, brand and retail marketing leaders, and marketing operations executives.
We are interested in one thing above all: what the people actually doing this work have learned from doing it. Most of what gets published about marketing is written at a distance, from the outside. We would rather ask the person who ran the project, absorbed the cost of the wrong decision, and had to explain the result to their board. That is why original interviews sit at the center of our coverage rather than at the edges of it.
Our readership is global and syndicated, and includes professionals at Fortune 500 companies and leading organizations across marketing. What we want to give them is a useful place to learn from their peers, and to give the experts we interview a credible platform for the experience they have earned.
Some of the people we have interviewed
A sense of the work, and of who talks to us:
- CEO of JCPenney at Catalyst Brands — JCPenney’s Shoppable Runway Strategy Blends Brand Experience With Immediate Purchase
- Senior Brand Director, Dove Innovation & Equity at Unilever — Dove Combines Comedy, Creators, and Community To Spark Social Conversation
- Product Lead at Walmart Connect — Measurement Moves Upstream as Brands Push for Clearer Revenue Signals
- Head of Marketing Sports, Music, & Collaborations at Levi's — How Levi’s Built Its World Cup Campaign Around Planning Precision And Team Coordination
How CMO Wire is supported
CMO Wire is sponsored by Attentive. Rather than relying on display advertising or a reader paywall, the publication is supported by a single company with a strong connection to the industry we cover, and we disclose that plainly so readers and contributors know how the work is funded. The articles and interviews are independently produced by the CMO Wire editorial team of journalists and editors.
Talk to us
Story tips, corrections, questions about an interview invitation, or a note from a communications team on behalf of someone we have approached, all of it reaches a person at editors[at]thecmowire.com.
Frequently Asked Questions
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