Lesley McIntosh, a Fractional CMO and Strategic Advisor at Brand Botany, maps how clinical proof gives beauty marketers a credibility edge with today's science-literate buyers.
April 3, 2026
From discovery to validation, Reddit is reshaping how consumers make decisions—and how brands need to show up.
April 1, 2026
Michelle Wlazlo, Brand CEO of JCPenney at Catalyst Brands, says the company is aligning its physical and digital experiences around customer discovery and purchase.
The headlines announce 4.4% growth, but retention-first AI is redefining CMO budget allocation for the rest of 2026.
March 24, 2026
From consumable to collectible, spirits brands are using packaging as a canvas for art, purpose, and long-term brand value.
Nikki Lam, SVP and Head of Earned Media at NP Digital, on finding efficiency and measurable impact across marketing channels in the age of AI.
Divya Raghavan, Senior Brand Director for Dove Innovation & Equity at Unilever, sees experiential marketing as a way to connect in-person engagement with social momentum.
