Strategic insights and expert guidance for leading brand CMOs.
Jon Knott, Director of Ecosystem Partnerships at Tapcart, says owned channels and a branded app let lean teams stop chasing attribution and deepen the customer relationship instead.
June 29, 2026
Jennifer Betka, Chief Marketing Officer at Rinse, explains how cultural fluency, customer research, and brand discipline turn local activations into long-tail business value.
June 16, 2026
Chan Suh, Senior Partner and Chief Digital Officer at Prophet, on how CMOs can build brands that are emotionally meaningful to people and verifiable for the AI agents filtering on their behalf.
June 5, 2026
Michael Ruffolo, Head of Creator & Influencer Partnerships at Shopify, is helping brands rethink creator marketing around long-term trust, relationships, and audience alignment.
Olivia Kim, Senior Vice President of Brand and Creative at Nordstrom, is using the retailer’s 125th anniversary to position emotional familiarity as a long-term retail advantage.
Matt Foley, Vice President of OREO at Mondelēz International, is using fandom participation and co-created storytelling to turn product launches into longer-term community experiences.
May 27, 2026
Laura Ness Owens, Chief Marketing Officer and Senior Vice President at Bobcat Company, is using narrative consistency to align a fast-growing global organization.
Jamie Rath, Brand Director for White Claw, is building experiential marketing around behavioral insights tied to social connection.
May 25, 2026
Hannah Hickman, SVP of social strategy at Edelman, on why marketer taste, cultural fluency, and editorial judgment now decide which brand content cuts through AI-generated sameness.
Les Green, Head of Marketing for Sports, Music, and Collaborations at Levi’s, is building a World Cup strategy centered on fandom psychology, operational discipline, and long-term loyalty.
Andrea Brimmer, Chief Marketing and PR Officer at Ally, is redesigning banking experiences around the realities of modern consumer behavior.
Krista Dalton, Chief Marketing and Digital Officer at Tecovas, is aligning performance marketing with long-term brand strategy.
Chandni Lakdawala, Digital Merchandising Manager at SharkNinja, is translating viral demand into real-time site execution.
May 4, 2026
Dream Lab Studio Founder and CEO Louby Mcloughlin explains why immersive experiences and culturally fluent collaborations are the ultimate differentiators in the AI era.
Team One CCO Chris Graves and Director Sebastian Strasser explain how The RealReal used an AI-generated film to prove that in a synthetic world, truth is the most valuable brand promise.
Jennifer Kellor, President of Pottery Barn Kids, Pottery Barn Teen, and Dormify, is positioning Dormify as an early entry point into the brand portfolio.
April 28, 2026
Khalid El Khatib, Chief Marketing Officer at Consumer Reports, is building a measurable brand system with room for intangible impact.
April 20, 2026
Bas Korsten, Global Chief Creative Officer of Innovation and EMEA CCO at VML, is using bold creative to reframe how sustainable materials compete in luxury.
April 18, 2026
Alison Ehrmann, CMO at American Greetings, is helping brands move beyond discount-driven growth.
Charisma Glassman, Global Head of Retail and Consumer Advisory at Genpact, explains why retail success depends on moving beyond the purchase to build experiential loyalty at machine speed.
Derek Kent, CMO at TRUE Hockey, shows how any brand can turn a problem its audience lives with daily into a campaign that builds community trust and lives beyond the product.
Megan Tamte, Co-Founder and Co-CEO of EVEREVE, and Ruth Bernstein, CEO of Yard NYC, explain how turning customer questions into ongoing dialogue fuels more personal, responsive retail experiences.
Tiffany Toro, Product Marketing Lead at Walmart Connect, guides marketers to align measurement with business outcomes from the start.
Lesley McIntosh, a Fractional CMO and Strategic Advisor at Brand Botany, maps how clinical proof gives beauty marketers a credibility edge with today's science-literate buyers.
From discovery to validation, Reddit is reshaping how consumers make decisions—and how brands need to show up.
April 1, 2026
Michelle Wlazlo, Brand CEO of JCPenney at Catalyst Brands, says the company is aligning its physical and digital experiences around customer discovery and purchase.
The headlines announce 4.4% growth, but retention-first AI is redefining CMO budget allocation for the rest of 2026.
March 24, 2026
From consumable to collectible, spirits brands are using packaging as a canvas for art, purpose, and long-term brand value.
Nikki Lam, SVP and Head of Earned Media at NP Digital, on finding efficiency and measurable impact across marketing channels in the age of AI.
Divya Raghavan, Senior Brand Director for Dove Innovation & Equity at Unilever, sees experiential marketing as a way to connect in-person engagement with social momentum.
