The CMO Wire

May 29, 2026

How Modern Marketing Events Are Turning AI-Era Face Time Into Measurable ROI

Hyve Group's Zia Daniell Wigder, who oversees Shoptalk and Groceryshop as Global President of Connected Commerce, makes the case that the highest-return hours at any conference are the unscheduled ones, and most attendees book over them.

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How Modern Marketing Events Are Turning AI-Era Face Time Into Measurable ROI

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The Next Phase of Creator Marketing Depends On Unifying Brand And Growth Strategy

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Smart Brand Leaders Train AI to Argue With the Brief Before It Ever Reaches the Audience

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How Modern Marketing Events Are Turning AI-Era Face Time Into Measurable ROI

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Make The CMO Wire one of your go-to sources on Google

Inside the Minds of Top CMOs

Latest

How Modern Marketing Events Are Turning AI-Era Face Time Into Measurable ROI

The Next Phase of Creator Marketing Depends On Unifying Brand And Growth Strategy

Smart Brand Leaders Train AI to Argue With the Brief Before It Ever Reaches the Audience

Nordstrom Is Prioritizing Emotional Consistency In An Era of Endless Customer Choice

How Bobcat Keeps A Fast-Growing Organization Aligned Around One Core Story

Brand & strategy

The Next Phase of Creator Marketing Depends On Unifying Brand And Growth Strategy

How Bobcat Keeps A Fast-Growing Organization Aligned Around One Core Story

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How OREO Is Building Modern Brand Infrastructure Around Fan Communities And Co-Creation

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How White Claw Turns Social Connection Into A Brand Strategy Filter

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