The CMO Wire

Consumer Reports Is Building A Measurable Brand Playbook Without Losing The Halo Effect

A Lab-Grown T-Rex Leather Handbag Is Rewriting Sustainability’s Role in Luxury

DTC Brands Are Breaking The Discount Habit To Drive Long-Term Growth

Instant Discovery and One-Click Buying Force Brands To Rethink Loyalty Strategy

TRUE Hockey Turns a Neighborhood Problem into a Grassroots Power Play

How EVEREVE Built A Two-Way Customer Dialogue To Deliver Real, Personal Experiences At Scale

How Gerber Childrenswear Uses Agentic AI To Scale Content Authentically While Protecting Brand Safety

Measurement Moves Upstream as Brands Push for Clearer Revenue Signals

From TikTok Halos to AI Tollbooths, the New Omnichannel Reality Stresses the Need for First-Party Ownership

How Beauty Brands Are Turning Treatment Room Science Into Retail Trust With Expert-Led Marketing

As the AI-Driven 'Personalization Mandate' Takes Hold, The Best Brands Win With Proper Lifecycle Orchestration

Real People, Real Moments, Real Proof: Overcoming Consumer 'Perfection Fatigue'

As AI Reduces Execution Costs, Marketing Teams Shift Focus To Higher Impact Creative

How Brands are Following the Thread From Discovery to Decision with Active Community Forum Engagement

Attentive’s Marketer Pulse: Brands That Personalize Are More Than 3X As Likely To See Messaging Performance Gains

As OpenAI's Agentic Commerce Stumbles, Walmart Shows What Version 2.0 Might Look Like

Home Depot is Building a New AI Playbook for B2B Retail

AI Democratizes Creative Production By Collapsing Traditional Brand Constraints

JCPenney’s Shoppable Runway Strategy Blends Brand Experience With Immediate Purchase

Pawn Shops Are Booming: A Look Inside the Tough External Consumer Pressure Signals CMOs Can't Ignore

The Beauty CMO's AI Stack Is the Template for Every Retailer

From Auras to Algorithms, Gen Z's Trust Architecture Is Reshaping Retail Marketing

Unruly AI Review Summaries Are Rewriting Brand Stories, but Proactive CMOs Still Can Take Back Control

After the Cookie Crumbles: The CMO's First-Party Data Playbook for AI-Powered Personalization

It's Fully Clear That 'Retail in the Age of AI' Is More Than a Catchy Conference Theme

OpenAI Just Hired Meta's Top Ad Exec. Here's What It Means for Every Marketing Budget.

High-End Liquor Blends Craftsmanship with Culture in Artist Collaborations

White Claw Connects Cultural Relevance to Real-Time Conversion With a $1 Million Bar Tab

Brands Connect Search, Social, and AI Discovery To Revenue With Modern Marketing Metrics

Dove Combines Comedy, Creators, and Community To Spark Social Conversation

Latest News

April 9, 2026

How EVEREVE Built A Two-Way Customer Dialogue To Deliver Real, Personal Experiences At Scale

Megan Tamte, Co-Founder and Co-CEO of EVEREVE, and Ruth Bernstein, CEO of Yard NYC, explain how turning customer questions into ongoing dialogue fuels more personal, responsive retail experiences.

Popular

DTC Brands Are Breaking The Discount Habit To Drive Long-Term Growth

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Brand & Strategy

Instant Discovery and One-Click Buying Force Brands To Rethink Loyalty Strategy

Brand & Strategy

How Gerber Childrenswear Uses Agentic AI To Scale Content Authentically While Protecting Brand Safety

AI & Innovation

Latest

A Lab-Grown T-Rex Leather Handbag Is Rewriting Sustainability’s Role in Luxury

Brand & Strategy

Consumer Reports Is Building A Measurable Brand Playbook Without Losing The Halo Effect

Brand & Strategy

DTC Brands Are Breaking The Discount Habit To Drive Long-Term Growth

Brand & Strategy

TRUE Hockey Turns a Neighborhood Problem into a Grassroots Power Play

Brand & Strategy

Instant Discovery and One-Click Buying Force Brands To Rethink Loyalty Strategy

Brand & Strategy

Brand & strategy

A Lab-Grown T-Rex Leather Handbag Is Rewriting Sustainability’s Role in Luxury

Bas Korsten, Global Chief Creative Officer of Innovation and EMEA CCO at VML, is using bold creative to reframe how sustainable materials compete in luxury.

April 15, 2026

4 min read

aI & Innovation

How Gerber Childrenswear Uses Agentic AI To Scale Content Authentically While Protecting Brand Safety

Alicia Littleton, Director of E-commerce at Gerber Childrenswear, explains how her lean team uses agentic AI to scale content and enforce guardrails more reliably than humans alone can.

April 7, 2026

4 min read

Revenue & Growth

As the AI-Driven 'Personalization Mandate' Takes Hold, The Best Brands Win With Proper Lifecycle Orchestration

Keri McGhee, Chief Marketing Officer at Attentive, on how AI and clean data help brands deliver relevant messaging that drives higher conversion and loyalty.

April 1, 2026

4 min read

Most popular

A Lab-Grown T-Rex Leather Handbag Is Rewriting Sustainability’s Role in Luxury

Brand & Strategy

April 15, 2026

Consumer Reports Is Building A Measurable Brand Playbook Without Losing The Halo Effect

Brand & Strategy

April 15, 2026

DTC Brands Are Breaking The Discount Habit To Drive Long-Term Growth

Brand & Strategy

April 13, 2026

TRUE Hockey Turns a Neighborhood Problem into a Grassroots Power Play

Brand & Strategy

April 13, 2026

Instant Discovery and One-Click Buying Force Brands To Rethink Loyalty Strategy

Brand & Strategy

April 12, 2026

How EVEREVE Built A Two-Way Customer Dialogue To Deliver Real, Personal Experiences At Scale

Brand & Strategy

April 9, 2026

How Gerber Childrenswear Uses Agentic AI To Scale Content Authentically While Protecting Brand Safety

AI & Innovation

April 7, 2026

From TikTok Halos to AI Tollbooths, the New Omnichannel Reality Stresses the Need for First-Party Ownership

Leadership

April 7, 2026